Harold Joëls is based in the near of Rotterdam (The Netherlands). In a broad sense I help out clients on the spectrum of marketing, communication, copy and concepting. From issues on image and awareness to corporate identity and customer loyalty. However, I mostly write; commercial and editorial copy that connects with customers and readers. Authentic, edgy, creative and right on target.
Copy with character
Looking for a specialist in copy and communication, you may at least expect a superbe creativity. A hook in your campaign, website, brochure or in other media is a matter of common sense, out of the box thinking and guts. Writing is about rhythm, style, short copy, long copy, power, heads, tails, personality, you, me, ideas, more ideas, the truth, winks, jokes, serious matters, lifestyle and business. Characterizing the craft, I can go on and on…
My ambition is to connect people, stories, brands and companies in a relevant matter. To write copy, think out plans and develop concepts that are a pleasure to read, watch and feel and are fully effective at the same time. As far as I can.
My successful track record consists of a variety of services and styles: interviews, articles for (sponsored) magazines and news papers, documentaries (incl photography), website copy, editorials for company magazines, brochures, leaflets, pay-offs, facilitating and organizing brainstorms, columns, ghostwriting, advertorials, speeches, press releases, advertising material, direct mailings and direct advertising, commercial offers and letters, invitations and iPhone-app reviews.
In the past I’ve cooperated with and worked for companies like Rabobank, Q8, E.ON and Stadion Feijenoord. For examples please feel free to check the portfolio part of my website (in Dutch only).